1. Who We Are
ukjoyarcade.co.uk ("we", "our", "us") is an independent online casino comparison website. We are the data controller responsible for your personal data collected through this website. For questions about this policy, please contact us.
2. Data We Collect
We may collect the following types of personal data:
- Contact information: name and email address if you submit a contact form
- Usage data: pages visited, time spent on site, referring URLs, browser type, device type and IP address (collected via analytics tools)
- Cookie data: preferences and session identifiers stored via cookies (see our Cookie Policy)
- Communication data: any information you provide when contacting us
We do not collect financial information, payment card details or casino account information.
3. How We Use Your Data
We use collected data to:
- Respond to your enquiries and support requests
- Improve our website content, design and user experience
- Analyse traffic patterns and popular content
- Comply with our legal obligations
- Detect and prevent fraud or abuse of our site
We do not sell your personal data to third parties. We do not use your data for direct marketing without your explicit consent.
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Legitimate interests: website analytics and improving our services
- Contract performance: responding to your enquiries
- Consent: non-essential cookies (you can withdraw consent at any time via our cookie settings)
- Legal obligation: where we are required by law to process data
5. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics: website traffic analysis (anonymised IP addresses)
- Affiliate networks: when you click a casino link, our affiliate partners may set cookies to track referrals
- Google Fonts: fonts loaded from Google servers (no personal data stored)
Affiliate links on this site are labelled with rel="sponsored" for transparency. Clicking these links may result in us receiving a commission if you register at a casino.
6. Data Retention
We retain contact form submissions for up to 24 months. Analytics data is retained for 26 months in line with Google Analytics defaults. You may request deletion of your data at any time by contacting us.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
To exercise any of these rights, please contact us. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
8. Security
This website uses HTTPS (SSL/TLS encryption) to protect data transmitted between your browser and our server. We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss or destruction.
9. Children's Privacy
ukjoyarcade.co.uk is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, please contact us so we can delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be noted with an updated date at the top of this page. Continued use of our website after changes constitutes acceptance of the revised policy.
11. Contact
For privacy-related enquiries, please use our contact page. For urgent data subject requests, please include "Data Subject Request" in your subject line.